"It's the same old tissue, honey, it does not make a difference, ok? It's still going to work the same way", my exasperated partner hissed into my ear as I got containers after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't believe I in fact wrote 'designer tissue'. So, yes, for a graphic designer and writer who understands all about the sort of effort one takes into packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with good copy and fab color combo'. Hey, I am still a customer, keep in mind that. I am entitled to fall for great product packaging, I have a prevailing right to be human.
However they are so quite ... the product packaging. I swear!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'woman on the go' product packaging, and then they have the 'kids' packaging. I got 4 of each style bundles and made a run for the counter with them with my yelling kids and exasperated other half running after me in sluggish motion.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging designs on them. I would discover it comical enough if I didn't like the product packaging develops so much. However I am dead severe. In fact, I loved the packaging creates so much, after utilizing up all the tissues in the boxes, I would eliminate the designs and put it into my 'needs to keep for reference' clear folder. I do not keep a great deal of stuff in there since I am quite selective about the styles that I like, however these packaging styles made the cut. They definitely did.
You see, this is the kind of thing that happens when you put some effort into making your packaging design. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why spend so much cash on the product packaging?" Perhaps you're also thinking that the cash should go towards establishing better quality products ... for faster delivery alternatives ... or perhaps the money should go towards spending potential customers to pricey suppers in Italian dining establishments. It's your call, truly.
However this is what I need to tell you, as a graphic designer and consumer. The more effort you put into developing your product packaging, more consumers will take an appearance and stop at your product packaging or what's inside the packaging. Now, does it make good sense for me to state now that when they take and stop notice of your product packaging, your possibility of getting them to purchase your product increases? Precisely.
And without an electrifying product packaging, consumers are going to walk past the heaps and loads of other rival products ... and yours ... without even understanding you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great foam packaging.
Believe about it!
They have the 'nature lover' packaging, the 'fruity' packaging, the 'female on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. I loved the packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the styles and position it check here into my 'needs to keep for reference' clear folder. I don't keep a lot of stuff in there because I am quite selective about the styles that I like, however these packaging styles made the cut. The more effort you put into designing your product packaging, more consumers will stop and take an appearance at your packaging or what's inside the cardboard boxes packaging.